AI Insights · Timothy · July 2025
Top Word Puzzle Games on Android in Kenya: Q2 2025
Explore the performance of the top word puzzle games on Android in Kenya during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the word puzzle game market in Kenya saw notable performances from several leading applications on the Android platform. Here's a look at the trends for the top five games, with data sourced from Sensor Tower.
Scrabble® GO-Classic Word Game experienced fluctuating weekly revenue, starting at around $63 and peaking at $80 by the end of June. Downloads increased steadily, reaching a high of 3K in mid-June, while weekly active users grew from 4.7K to about 6.7K, showing a consistent upward trend throughout the quarter.
Wordscapes saw a varied revenue pattern, with a significant peak at $85 in late April and a resurgence to $77 by the end of June. Download numbers began strong at 2.1K in early April but fluctuated, ending at approximately 1K. Active users remained robust, fluctuating around 35K, peaking at over 35K towards the quarter's end.
Words With Friends Word Game maintained a relatively stable revenue stream, hovering around $40 throughout the quarter. Downloads were modest, ranging from 28 to 62, with a slight increase towards the end of June. Active users remained steady, averaging around 270.
NYT Games: Wordle & Crossword showed consistent weekly revenue, peaking at $53 in late June. Downloads and active users followed a stable pattern, with downloads averaging around 75 and active users hovering near 470.
Word Trip - Word Puzzle Game experienced a notable revenue spike to $84 in early May, followed by a decrease. Downloads surged to over 2K in late June, while active users increased significantly, reaching about 2.6K by the end of the quarter.
For more detailed insights and further analysis, visit Sensor Tower's website.